African Travel, Inc. Names Kristen Malaby Director of Marketing

Kristen Malaby

African Travel, Inc. (ATI) has appointed Kristen Malaby as its new director of marketing. She will report to Sherwin Banda, president of ATI. 

Malaby was most recently a marketing communications manager for Tourism Australia, The Americas—a position she held for seven years. During her time there, she developed marketing and PR campaigns and managed agencies and partnerships in the United States, Canada and Brazil.

Malaby started in the travel industry nearly 16 years ago with Tourism Australia (TA). During her time there, she enjoyed varying roles in advertising and PR, as well as spearheading campaigns around Oprah and Baz Luhrmann’s Australia with Twentieth Century Fox. She also acted as the director of marketing during the launch of the Dundee Super Bowl Campaign. Her recent job responsibilities included overseeing TA’s paid and owned activities, event activations—such as G’Day USA—and ensuring TA America’s consumer and corporate communications were on strategy. She also worked on industry development, creating trade and consumer marketing plans with the partnership team, events, content with consortia, airlines and travel sellers, and managed CRM initiatives to deliver trends and industry updates.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Malaby has also led earned activities including PR strategy, running TA’s America’s International Media Hosting Program and Visiting Opinion Leaders Program, and managing social advocacy programs, such as HSMAI Best of Show Digital Influencer Program. Malaby can be reached at [email protected]

This article originally appeared on www.travelagentcentral.com

Related Articles

Corinthia London Appoints New Head of Sales – East Coast

The Ritz-Carlton, Lake Tahoe Names André Priemer New GM

Curtain Bluff Appoints Andrea Balladori as General Manager

Virtuoso Names Travis McElfresh as SVP, Technology

Suggested Articles:

Returning from a trip to a mess—like an empty fridge or frozen pipes—can make it difficult to savor the good times you had while away. Read more.

The destination is home to a new private island resort, more sustainable lodging options and millions of dollars in resort renovations.

The resort has debuted eight new overwater bungalows — six with private plunge pools — and a new retail experience. See more here.