Deutsche Hospitality Restructures Leisure Sales

Steigenberger Alcazar-Sharm El Sheikh
The Steigenberger Alcazar-Sharm El Sheikh in Egypt

Earlier this month, Deutsche Hospitality announced its intent to expand and restructure its sales with a more international focus. As part of the changes, a Director Leisure Sales International Hotels rolse has been created for the brand’s Leisure Sales division, which will be filled by Fotis Fakes. Most recently, Fakes was responsible for the development of the hotel portfolio at DER Touristsk in Greece, as well as the DER brands’ marketing and sales in Greece.

Fotis Fakes
Fotis Fakes

The Deutsche Hospitality international resort hotel portfolio is already taking shape with several recent openings around the world, including the Steigenberger Golf & Spa Resort on Mallorca, the Steigenberger Hotel Kantaoui Bay in Tunisia and the Jaz Hotel Tour Khalef in Sousse, Tunisia. The Steigenberger Thalasso & Spa, Hammamet (also in Tunisia) is also set to open in the near future. A Steigenberger brand resort on the Cape Verde Islands is also planned.

From this August, Benjamin Richter will be helming the Leisure Sales Central European Hotels division for Deutsche Hospitality. Richter has nine years of experience in the tourism arena, and has been working in Deutsche Hospitality’s Sales division for over a year now. COO of Deutsche Hospitality Thomas Willms says: “We are delighted about our growth over the last few years and we are creating even better sales structures for our portfolio with this step.” 

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Deutsche Hospitality is comprised of three separate hotel brands: the 60 luxury hotels of Steigenberger Hotels and Resorts, Jaz in the City branded hotels and IntercityHotel. Between these three brands, the Deutsche Hospitality portfolio encompasses 130 hotels on three continents.

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