Hilton has named Martin Rinck as Global Head, Luxury & Lifestyle Group. In his new role, Rinck will be responsible for all strategic development, brand innovation and leadership initiatives for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. Rinck will also oversee the continued growth of Hilton’s newest lifestyle brand, Canopy by Hilton.
Rinck’s understanding of two strategically important areas – global luxury brands and the Asia Pacific region – made him a top choice, according to Jon Witter, Chief Customer Officer, Hilton.
Rinck brings to the role more than 30 years of experience in the hospitality industry, most recently leading Hilton’s Asia Pacific business. In his nine-plus years as Area President, he delivered a six-fold increase in hotels, trading and under development, with now more than 600 Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton properties now in region.
Rinck brings to his new role significant international leadership experience within the luxury and hospitality industries. Prior to Hilton, Rinck was the executive vice president and chief development officer Europe, Middle East, Africa for Carlson Rezidor Hotel Group, where he drove significant unit growth and was instrumental in the company’s public listing on the Stockholm Stock Exchange.
He has previously served as chief executive officer for Mövenpick Gastronomy International in Switzerland, InterContinental Hotels Group in Europe and the United States, and Mandarin Oriental Hotel Group in Indonesia.