In Memoriam: Luxury Advisor Bob Malmberg

Pictured: The Ultimate Advisor: Bob with his beloved dog, as he appeared on our cover.

Robert Porter Malmberg of Malmberg Travel Companies has passed away. Bob, whose agency is based in Boston, was a true gentleman and one of the best “carriage” trade travel advisors out there. He absolutely delighted in pleasing his clients and would settle no less than for a completely customized itinerary for them. For example, meals on an African safari in the bush would include a client’s favorite scotch and paper napkins would have Malmberg Travel’s logo embossed on them.

We first interviewed Bob for the February 2008 cover story of Luxury Travel Advisor, when he shared his views on luxury travel and how the industry has changed over the years. In 2015, we caught up with him again for our 10th anniversary issue. Although he had just celebrated his 81st birthday, Bob was as adamant as ever about providing only the best for his clients, or, as he put it: “Unforgettable experiences are not just about putting ‘John’ on a camel, or having ‘Alice’ on an elephant to have her picture taken. It’s all about building memories to last a lifetime and we have a very large bag of ‘solutions’ to ensure those memories. Both before and after the actual journey, we see to it that the customer is prepared and has a ‘feeling’ of what to expect...what he’s going to experience.”

We will miss Bob Malmberg and we’re happy to have known him.

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