The Set Hotels Names Sherry Reynolds Director of Group Sales

Conservatorium Hotel in Amsterdam

The Set Hotels, which comprises the Hôtel Lutetia in Paris, the Hotel Café Royal in London and the Conservatorium in Amsterdam, has appointed Sherry Reynolds as the brand’s director of group sales. In her new role, Reynolds will be responsible for driving brand awareness for The Set Hotels to the corporate meeting and incentive markets.  

An accomplished and well-respected hospitality industry sales executive, Reynolds brings more than 25 years of leisure, corporate and incentive group sales experience to her new position. Reynolds began her career with American Airlines, after which she worked as an independent hospitality industry consultant. She then served as a group sales executive at Associated Luxury Hotels International before holding senior sales executive positions with both Starwood Hotels & Resorts and KSL Resorts.

A Chicago-area native, Reynolds currently resides in Scottsdale, AZ.

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Additionally, back in April, Ruurd Hooijer was appointed as senior director of sales and marketing for The Set Hotels, based in Amsterdam. Hooijer joined The Set Hotels from The Leading Hotels of the World (LHW) in New York where he held the position of senior director, travel trade for North America for three-and-a-half years. Prior to his LHW, Hooijer held the position of director of sales at Conservatorium.

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