Tom Rutherford has been appointed as the new general manager of Saxon Hotel, Villas and Spa, located in Johannesburg, South Africa.
Rutherford, a native of Johannesburg, started his career at the Cape Grace Hotel, where he worked for seven years and gained a background in guest relations as well as food and beverage management. After leaving the Cape Grace Hotel, he spent another seven years with Singita Game Reserve, where he managed some of the group’s luxury African safari lodges. His last two years with Singita were spent as general manager of the Sabi Sand properties, including Boulders, Ebony and Castleton.
In a written release, Rutherford expressed his happiness in returning home to his hometown of Johannesburg, South Africa as well as joining the Saxon team.
In addition to appointing Rutherford as the new general manager, Saxon, along with the Shambala Private Game Reserve, have also announced the launch of their newly redesigned websites. The new websites offer users an improved, simple and lifestyle-driven design concept as well as an easy-to-use booking process. The websites were designed and created in partnership with Studio Black Tomato, the award-winning content creation and marketing agency based out of London. The websites are accessible on all devices.
George Cohen, managing director of the Saxon, believes that for his brand to thrive in the digital age, it is important to go “beyond the data and immerse itself in the culture,” as to develop relevant marketing techniques. He feels that with the new website design, the brand will further speak to the heart of its guests and further engage them. He felt this will further highlight Johannesburg as a destination as well as share more of Shambala’s conservation efforts.