When I think of taking a vacation, I always think about it based on seasons. I am not one of these people who needs to go skiing in the summer, although I will admit to thinking about running off to the beach in the winter. But that’s just me.
I asked several different people about where they go (or want to go) during different seasons, and—not surprisingly—they all came back with different answers.
This is significant, because one of the keys to closing your sales is to understand the buying habits of the traveler. You need to know when they want to go, and you need to remember that not everyone thinks the same way. I travel to Vail twice a year, once in the winter and then again in the summer. And if you ask me which I liked better, I would pick the winter ski season as my preferred time of year. But then, as I continue to discover Vail as a summer destination, I am starting to think I prefer Vail in the summer.
Here is a photo on my 4x4 journey to the top of Vail Mountain. In March, I was on the same peak, but my mode of transportation was a ski lift. So, as your clients discover and expand their inspirations for travel, you, as their trusted travel advisor, must stay in touch as well. Keep asking questions, and encourage your clients to discover a new way of seeing a favorite haunt. Ski destinations can be beautiful in summer, and beaches—quiet and peaceful without all the tourists—can be surprisingly serene in winter.
At Luxury Travel Advisor, we continue to discover destinations and inspire you, so that you can inspire your clients as well.