As we end the year, a lot of change is in store for us in 2017. We have a new president of the United States. We have so many new hotels and ships that it is hard to keep up. Old is becoming new and travel advisors are in vogue. As an industry, we have adapted and adjusted our business model for today’s traveler. We determined how to be relevant and how to craft travel experiences paired with such a high level of customer service that a computer could never piece together something similar.
By the way, our own Ruthanne Terrero is a bit of a disrupter this month as well. Many don’t know, but Ruthanne in her spare time loves to draw. Her style is clean, sophisticated, current and yes, edgy. It’s part of Ruthanne’s brand that many don’t get to see. So Luxury Travel Advisor asked Ruthanne to be a trendsetter herself and bring this month’s cover story to life with her illustration skills, as well as her literary prowess. I know you will enjoy it.
I recently had dinner with Simon Hurst, general manager of Raffles Singapore (shown here with me). It’s a traditional, iconic brand whose true Singapore style never disappoints. I was thrilled to hear about the transformation that will keep this iconic hospitality institution current well into this century. We’ll keep you posted on its progress in future issues.