For the fast moving world of social media, content is king! From every angle, whether it is a newsletter, strategy tips or even weekly meetings, keeping content fresh and engaging is the strategy when building an audience on any of the social platforms that exist.
First-hand accounts are the most ideal ways to create content for your affluent clients. Be a storyteller! They will be willing to stop and listen if you can tell them about the Queen’s Royal Walking Tour on Oahu where you walked in the footsteps of Queen Liliuokalani. Sharing a special discount on Oahu won’t have the same effect! Other ideas include posting a photo from a recent adventure and adding a colorful caption with where it was taken. You can even share an amazing story you read right here in the pages of Luxury Travel Advisor.
If content is so important to sell travel, collaboration is not far behind. Being up-to-date on the latest a destination has to offer is key to selling more travel. Shaking hands with a travel supplier partner and putting a face to a name nurtures a relationship in ways a phone call or an e-mail just can’t. Having a dialogue with an industry expert on new sales techniques creates new motivation to help your luxury business grow. It’s all about collaboration!
Collaboration is the biggest reason I attend an event. The one that has the most networking options is the one that I put my money on. I learn most from networking with colleagues across a multitude of market segments as that is where I see inspiration. What are others doing successfully that I can implement into my world?
We have created a new event named Luxury Travel Exchange International. We have taken your feedback and used it to transform the former Luxury Travel Expo into an event just for the luxury travel advisor. Mingle with fellow travel advisors from across all consortia, network with suppliers from around the globe and learn from top industry experts during our interactive program—all collaboration! Check it out for yourself at LTXInternational.com.