Hertz Europe is launching The British Collection in the U.K., offering a package of Best-of-British services and products—and a personalized welcome service. The new premium collection features Land Rover and Jaguar luxury cars for rental, British-themed lounges and a several extras, including pick-up options, an additional driver and unlimited mileage.
The British Collection is designed to offer an end-to-end premium service, bringing together The Best of British with other amenities.
Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport—with a free additional driver and unlimited mileage included in the rates. Airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rental—and local pick up and drop off for Marble Arch. The three locations will have a “dedicated lounge” for a premium experience.
As part of the new collection, customers can head down to the dedicated lounge featuring “Best of British” furnishings from the interior design company, Tom Dixon, and sip on a "botanical" drink from Seedlip—a non-alcoholic spirits brand.
Hertz has also commissioned premier London Florist, McQueens, to curate an in-lounge garden experience, featuring a selection of plants and flowers from across the U.K.—designed to replicate the aura of a classic British country garden. Hertz also worked with British artist Lauren Baker to create a new neon light installation to launch The British Collection, signifying the merging of modern and premium brands from the U.K.
The unveiling of The British Collection follows the launch of the premium “Selezione Italia” range in Italy last year.