Preferred Hotel Group has unveiled Integrated Quality Assurance (IQA), a new standard for measuring quality assurance for the hospitality and lodging industry.
IQA expands the breadth and scope of the company’s "Global Standards of Excellence," the company says, by combining traditional unannounced hotel inspections with customer comments and rankings from a wide range of social media sites. This combination of viewpoints provides hoteliers with real-time views of guest satisfaction relative to service, experience, and hotel quality.
"Guests are the ultimate arbiter of quality today," said Lindsey Ueberroth, Preferred's president.
Ueberroth added that IQA provides hoteliers with a number of reputation management tools that include: compiling ratings and scores from multiple online channels, updated every 24 hours; providing comparisons against five competing hotels; allowing hotels to react and respond immediately to online comments; and quantifying social commentary.
IQA combines customer comments and rankings from a wide range of social media sites, such as Trip Advisor, Frequent Flyer, Virtual Tourist, Facebook, and Twitter, with traditional site inspections. It analyzes and scores comments, providing hoteliers with a more complete view of customer perceptions.
Visit www.preferredhotelgroup.com/IQA for more information.