Preferred Launches New Quality Assurance Program

Preferred Hotel Group has unveiled Integrated Quality Assurance (IQA), a new standard for measuring quality assurance for the hospitality and lodging industry.
 
IQA expands the breadth and scope of the company’s "Global Standards of Excellence," the company says, by combining traditional unannounced hotel inspections with customer comments and rankings from a wide range of social media sites. This combination of viewpoints provides hoteliers with real-time views of guest satisfaction relative to service, experience, and hotel quality.

"Guests are the ultimate arbiter of quality today," said Lindsey Ueberroth, Preferred's president.

Ueberroth added that IQA provides hoteliers with a number of reputation management tools that include: compiling ratings and scores from multiple online channels, updated every 24 hours; providing comparisons against five competing hotels; allowing hotels to react and respond immediately to online comments; and quantifying social commentary.

IQA combines customer comments and rankings from a wide range of social media sites, such as Trip Advisor, Frequent Flyer, Virtual Tourist, Facebook, and Twitter, with traditional site inspections. It analyzes and scores comments, providing hoteliers with a more complete view of customer perceptions. 

Visit www.preferredhotelgroup.com/IQA for more information.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

A group of travel agencies have formed an alliance to create Aspire Associates Group, with a “mission to make our agencies and our industry stronger.”

Azamara is launching a new "Masterclass Series" of on-demand videos to support travel advisors. Here's what you need to know.

Embark Beyond has just launched a Dual Citizenship Program, facilitating foreign citizenship and second passports for 15 E.U. countries. Read more.