Jolie Goldring seamlessly meshed with the In the Know Experiences staff as soon as she joined the New York City-based agency less than two years ago. That’s because she fit exactly what the company was looking for: young agents who have a passion for experiential travel.
“In the Know Experiences feels like a second family to me and I am so happy to work with these people,” she tells Luxury Travel Advisor. “The energy is indescribable since it has such a young group of smart and influential travel advisors.”
It also doesn’t hurt that Goldring’s main clientele is her own demographic: Millennials with families.
“I am my client,” she says. “My clients truly relate to me and to the fact that I have two children and have either traveled with them or have spent a great deal of time traveling to see the destinations that matter most to my client base.”
Shortly after the September 11, 2001 tragedies, Goldring, who worked in finance as a management consultant, began to re-evaluate her career choice, yearning for a profession where she could use her passion for travel to make a difference in people’s lives.
It was a passion she developed from her mother, a travel advisor for more than 30 years, who happened to need some help in the leisure department of her agency right around the same time Goldring was eyeing the travel profession.
Now, as an advisor for roughly 14 years, she serves as one of In the Know Experiences family travel experts, tailoring itineraries from both the point of view of an experience advisor and a mother of two.
“I will do whatever it takes and maximize the amazing hotel relationships I have cultivated to get the utmost best experience for my clients,” she says. “Additionally, our broader entertainment product offering, our hand-crafted experiences and access to hard-to-get events has really given me an edge with a client who may come to me for a sporting event, which in turn becomes the opportunity to explain my extensive travel planning services.”
With an eye on expanding her client base, Goldring is looking to tap into her own backyard of Greenwich, CT, by doing what Millennial advisors do best — networking with a trendy twist.
“Since my business is mainly word of mouth, I have organized cocktail events with existing clients and their friends in the community and truly that is the best way to showcase what I do,” she says. “I also have plans to partner with a high-end swimwear shop in town and do a fun travel-related evening event where guests shop and receive a discount, mingle with cocktails and I showcase what travel services I can offer them and ideally bring in a few resorts to tie the whole theme together.”
And what is the best service she can offer travelers?
“We are able to offer a 360-degree approach to someone’s vacation because of the access we can provide,” she says. “Whether it be a celebrity meet-and-greet, a tour of the top food trucks in a city, an upgrade at the hotel, or just getting them a reservation at that hot new restaurant, these are the details that go into taking a trip from just a vacation to a memory-filled experience for our clients.”