Your Words Can Make a Difference

There is no denying that words are the most powerful tools of communication. They can be used to negotiate, persuade, sell and more! Your words, along with the tone, could make the difference in your sales process with your affluent clientele.



Save 47 Percent at Host Hotel!


Luxury Travel Expo brings exclusive rates to luxury travel advisors each year. We are excited to announce that we have confirmed a new rate of $109 per night, plus tax, at Mandalay Bay Resort & Casino. Book with us and save 47 percent off published rates!

Mandalay Bay Resort & Casino


Plus, we have negotiated a complimentary resort fee bringing you an additional value of more than $60 per night! It is the perfect opportunity to bring your virtual office to Luxury Travel Expo and stay in touch with your discerning clientele. Included are in-room Wi-Fi, cardio center access, daily newspaper, local and 800-number calls, outgoing faxes and boarding pass printing, plus a coupon good for two free well drinks per room per stay at select casino bars.


As the host hotel is also the venue for the conference sessions and exhibits, there is a lot of time for learning and networking while saving on one of the most luxe hotels on the Strip. The rate will expire on October 31, so be sure to book today before the room block sells out! Visit or contact our housing bureau at 866-364-9512 for bookings.


A suite at Mandalay Bay Resort & Casino



As you may have read last month, I took a trip to Turks and Caicos this summer. The property I stayed at had offered to arrange excursions, dinners and more prior to arrival. I had discussed with the concierge briefly their spa offerings and booked a package to fit my needs. Outside of that, I didn’t have much time to plan a tour or ask questions about restaurants on the island. When I arrived, I thought about relaxing but was more keen on exploring what the island had to offer. I sat down with the concierge to find how best to enjoy Providenciales past the white sandy 12-mile beach (the most beautiful I have seen!).

Words came right into play. The concierge laid out the options—horseback riding along the beach in Long Bay, exploring the caves on Middle Caicos, a day on a private yacht around the chain of islands, taking a Hobie Cat onto the turquoise waters, snorkeling on the reefs around the Caicos Islands and more. She never rushed us and made us feel at ease. The options were endless but the choice was ours!

I thought snorkeling sounded like an amazing experience complete with conch diving, touring the beautiful reefs and relaxing on a deserted island. However, my friend isn’t comfortable being out on the open waters. Upon returning to our room, I asked her why she voted for snorkeling—she’s stayed on the boat on earlier occasions whenever she’s tagged along after some persuasion. She said it was the words the concierge used and the picture she painted that made the tour seem like the perfect island experience. Luckily, this particular snorkeling trip turned out to be more than what we had imagined.

Words play a key role in day-to-day business and they determine how you plan once-in-a-lifetime vacations, how you dispel myths, the approach to upselling and more. The travel industry has a lot of “must-dos” and how you tell your customers what to do makes a big difference. At Luxury Travel Expo this December, we are happy to have Nancy Friedman, the Telephone Doctor, present “How to be an Island of Excellence in an Ocean of Mediocrity” during our Thursday General Session. She will share the Five Forbidden Phrases and, of course, give you the positive alternatives. This will be a laugh-out-loud session where you’ll learn techniques you’ll use forever.

Meet Friedman and our entire roster of industry leaders at the expo! Our Full Conference Pass costs $80 and a Platinum Pass is $175. Register online today and confirm your participation, and, having been there, leave with tools to implement in your luxury business.

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

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