Selfridges To Launch World's First Shop Drive-Thru

Bibby Sowray, The Daily Telegraph, May 8, 2013

The words ‘drive-thru’ usually conjure up images of McDonalds, but swish London department store Selfridges is hoping to change that with the introduction of a new service dubbed the same thing. The shop, however, won’t be offering fast food, but fast fashion.

The service, which has been dubbed the first of its kind, will enable customers to order items via, and then collect them without having to leave their car.

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The Evening Standard reports that a drive-thru reception is currently under construction on Edwards Mews, which sits to the rear of the large department store on Oxford Street, where customers will wait while their order is collected and brought to their vehicle by a member of staff.

“There will be a dedicated area providing the level of service you would expect from Selfridges,” said Simon Forster, the company’s multi-channel director. “It will not just be the first drive-thru service, it will be the best.”

The new service is expected to be up and running by January 2014, and other innovations such as a text message service that ensures deliveries to home addresses are made only when someone is in to receive them are also set to be launched.