With engagement season upon us and Valentine’s Day just around the corner, it’s time to ensure that your luxury romance travel sales are on track. Step one is knowing the latest trends in destination weddings and honeymoons as well as general romance travel. Step two is figuring out which destinations on Mexico’s Caribbean coast fit the bill for modern couples and learning about the latest packages within the region. Let’s get started.
The biggest trends to come out of the romance travel market are that couples are more adventurous and want their family and friends to join in their revelry. It’s not only millennials who consider adventure excursions bonding affairs; baby boomers are bringing their entire families to celebrate anniversaries or vow renewals. More active itineraries account for everyone’s needs.
Another trend that travel advisors are seeing is honeymoon hopping, where couples relax at one resort during the wedding festivities and then move to another area for an action-packed honeymoon. Honeymoon hopping is especially popular among couples with big budgets, with a 2016 report by StudyLogic finding that the number of couples visiting more than one destination on their honeymoon has jumped from 35% to 70%.
The key to meeting the more personalized needs of couples of all ages taking babymoons, buddymoons (where friends come along) and maximoons (big-spend trips) is to choose a multifaceted destination, like the Mexican Caribbean. This area remains one of the most popular destinations among couples because there is no shortage of activities to enjoy, local culture to experience and shopping to discover—couples can do and have it all.
The region is made up of several distinct destinations, from Cozumel to Cancun to Isla Mujeres, which makes honeymoon hopping an easy affair. Further, the area has seen an increase in the number of both large and boutique luxury all-inclusive resorts, from eco-chic to adults-only, that can easily accommodate groups. Below is a roundup of luxury properties where romantic retreats are anything but routine.