Summer River Cruises Shine for Your Group Business

When it comes to travel, the power of “word of mouth” advertising is limitless – and having loyal clients who are passionate about their recent holiday can be very lucrative to your career. With stunning river cruise ships, an unprecedented variety of included daily excursions, exquisite locally sourced cuisine and unparalleled onboard service, award-winning AmaWaterways provides exceptional river cruises through Europe, Asia, Africa and South America. After experiencing just one journey with AmaWaterways, your clients will be inclined to seek out another in the future, joining tens of thousands of loyal AmaWaterways guests – and perhaps bringing a group of family and friends along, enhancing your potential commission.

Easy and Lucrative: Family Groups

Family-owned and -operated, AmaWaterways proudly welcomes families on board. Whether celebrating a milestone anniversary or retirement or scheduling a reunion for relatives who live in different corners of the world, your clients may already be planning travel with multiple companions. It takes just five staterooms (10 guests) and a “good faith” refundable deposit of $50 per stateroom to reserve a group. You can also offer your clients a group discount of $500 per stateroom for a 7-night cruise – and these savings remain applicable for your group members even if you fall short of the five-stateroom minimum.

For multigenerational families, one of the best times of year to cruise is in summer when school- or university-aged children and grandchildren are enjoying a break from academia. Select ships in AmaWaterways’ European fleet offer a limited number of triple occupancy staterooms or convenient connecting staterooms, which provide peace of mind for travelers who wish to keep an eye on their loved ones. Plus, with AmaWaterways’ variety of included excursions, particularly on the Danube and Rhine rivers, guests of all ages can personalize their experience with tours for gentle walkers, active hikes and bike rides, food and wine tastings, and more.

Why River Cruise in Summer?

As you plan your group sales strategy, be prepared to overcome objections about the possibility of high temperatures – AmaWaterways’ wonderful crew members are always ready and waiting with something that cools guests down, including the air-conditioned river cruise ships themselves! It starts with biodegradable Tetra-Pak water containers handed out before departing on excursions and continues with cold drinks and chilled towels as your clients return to the ship. The inviting open-air pool on the Sun Deck beckons any time of day. There are also a variety of refreshing beverages available (including mocktails) at the complimentary daily Sip & Sail cocktail hour before dinner, as well as a delectable variety of palate-cleansing sorbets and ice creams served with dessert.

Redefining Partnership

Recognizing that your partnership is the best way to distribute their product, AmaWaterways is committed to supporting travel advisors. They take care of you every step of the way with an abundance of resources and friendly regional Business Development Managers standing by to answer your questions, provide cruise event assistance and more. There is also a detailed Group Toolkit explaining policies and group offers, simple instructions on how to set up a cobranded website, and customizable group flyers to encourage bookings into your group.

To help you secure river cruise reservations now, AmaWaterways’ Summer Triple Savings offer is impossible for your clients to ignore. Available for new FIT and Group reservations on select 2024 Europe river cruises booked by March 31, 2024, this offer saves your clients up to $2,000 per stateroom. Additionally, they will receive a complimentary stateroom upgrade and $50 onboard credit per stateroom to use towards spa treatments, purchases in the gift shop and more.

For all the tools you need, including a Summer Sailings Toolkit with shareable offer flyers, blogs, “copy and post” social media content and more, visit your Travel Advisor Portal at

The editorial staff had no role in this post's creation.