Starwood Hotels & Resorts Worldwide Inc. has announced that it will become the exclusive hotel and resort partner of the Chicago Cubs, Wrigley Field, Chicago Cubs Spring Training, Cubs Destinations and Chicago Cubs Charities. As part of the new long-term partnership, Starwood’s loyalty program, Starwood Preferred Guest, will give members exclusive access to a variety of experiences with the Chicago Cubs through SPG Moments, beginning with the 2013 season.
Some of the planned experiences include: “Surprise and Delight” seat upgrades during every home game at Wrigley Field; VIP experiences with players and team management such as serving as “Honorary Team Manager for a Day”; access to the SPG luxury suite behind home plate; and opportunities to bid for VIP access to Cubs Spring Training and Cubs Destinations trips.
Starwood also announced that the Ricketts family has signed an agreement to develop a boutique hotel affiliated with the Sheraton brand across the street from Wrigley Field. The exterior design and décor of the hotel will be a one-of-a-kind collaboration, which will be designed to fit within the current neighborhood landscape and community.
The hotel is eyed to offer a prime location at the northwest corner of Clark and Addison and be a key anchor component of a large scale entertainment and retail development across from Wrigley Field. Walking distance to the numerous theaters, shops, restaurants, and bars in the Lakeview community, the hotel will be 15 minutes from the Magnificent Mile and the Chicago Loop providing fans and visitors with additional lodging on the North side outside of Cubs baseball games.