Boutique DMC Crafted Ireland Launches Members-Only Ardú Luxury

Crafted Ireland, a boutique destination management company based in Dublin, this week announced the launch of Ardú Luxury, a new, members-only travel perks and amenities program for luxury travel advisors and their clients. Travel advisors booking with Crafted Ireland for “ultra-luxe” clients spending at least €8,000 (approximately $9,600) per person will automatically receive the benefits of Ardú Luxury, including access to custom elevated experiences, complimentary VIP Platinum Services Arrivals at Dublin Airport, VIP recognition by hotel management and staff, hand-crafted, Irish-made welcome gifts and more. Note: Ardú Luxury does not displace existing perks and amenities programs, Crafted Ireland says, but rather increases overall profits and commissions and opens a new channel for increased high-level bookings.

Ardú Luxury’s personalized experiences could range from touring art collections at private estates to one-on-one hiking tours to explore historic ruins. Each of the experiences are exclusive and personalized, while also introducing the traveler to the authentic culture of Ireland. 

“Ardú is an Irish word that translates to ‘elevate,’ which is exactly what Ardú Luxury is intended to do,” said Crothúr Murphy, owner and managing director of Crafted Ireland, in a press statement. He added: “Ardú Luxury elevates our offering by allowing travel advisors to offer their ‘ultra-luxe’ clients the most extraordinary and bespoke itineraries and experiences, while they enjoy added benefits that aren’t offered through other travel perks and amenities programs.”

Launched in 2014, Crafted Ireland works closely with travel advisors and their clients to find out their personal interests in order to create an itinerary that is unique to each traveler. Crafted Ireland combines the traveler’s insight with local expertise and long-standing relationships with hotels, tour guides and other travel suppliers to showcase the best of Ireland through a local’s lens.

Crafted Ireland clients and those new to Crafted Ireland can sign up for the Ardú Luxury program by filling out the Ardú Luxury membership application form at

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