Trafalgar Launches "Good Life" Campaign

The guided travel company is focusing on selling travel through the experience.

Trafalgar, a guided travel company, has redesigned its marketing campaign with the focus on the hashtag, #agentsfirst. Elements include a redesigned Europe and Britain brochure, enhanced web booking engine and new advisor portal, as well as a consistent consumer call-to-action that drives business to the agent.

The Good Life's new brochure are designed to provide agents with a narrative of experience, with photo-heavy pages sharing stories of events such as after-hours private dining at The Vatican, winemaking with an Italian family in Tuscany, home-cooked meals in a farmhouse in France and exploring Ireland’s Ashford Castle.

“Previous brochures led with destination and price, but no longer,” said USA president Melissa da Silva in a written statement. “Today, we’re helping agents take their clients along on a journey.  This is a more natural and we think productive way to build relationship and ultimately, sell.”

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In addition to the new brochure, Trafalgar has created a better online tools for travel agents.

Trafalgar is also adding new itineraries to their offerings including:

  • Best of Norway (Nine Days) – Travelers will explore natural wonders including the Geiranger Fjord
  • Wonders of Italy (11 Days) – The round trip journey from Rome makes stops in Florence, Lucca, Cinque Terre, Verona, Venice and Assissi
  • Great Iberian Cities(Nine Days) – Created due to demand for the hotspots across Spain and Portugal, this adventure is full of 'buena vistas' for lovers of history and culture

Additionally, those looking to live like a local and take a pre- or post-business trip can check out the Madrid Explorer or Berlin Explorer

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