Virgin Atlantic last week announced that Yuli Thompson will become its new VP of North America, effective September 1, 2018. Thompson will oversee Virgin Atlantic’s day-to-day commercial operations and brand development for North America, which includes airport operations, customer service, finance, sales and marketing. Thompson will take over for Chris Rossi, a 26-year veteran of Virgin Atlantic.
Thompson joined Virgin Atlantic in 2006, including stints in distribution, alliances, revenue management and, most recently, VP pricing and ancillary revenues where she was responsible for launching branded fares for the airline and growing Virgin Atlantic’s competitive positioning globally from a pricing perspective. Thompson will be located in Atlanta, ensuring continuity in Virgin Atlantic’s North American leadership and driving success for the company’s joint venture with Delta Air Lines.
Rossi will assume the role of managing director – sales, NY financial with Delta Air Lines, where he will be responsible for the continued growth of the private equity vertical and will represent Delta and its joint venture partners within the local international community of tourist boards and associations. Rossi is leaving the company on August 31, after leading the successful relocation of Virgin’s North American HQ from Norwalk, CN to Atlanta, GA. Since 2007, Rossi has been responsible for setting the overall strategic direction for Virgin in its largest growth market.
Virgin Atlantic was recently named the U.K.’s favorite long-haul carrier by Skytrax, Best Transatlantic Airline at the British Travel Awards 2017 and one of the Top 5 Airlines in the World by Airline Ratings. Headquartered in London, Virgin Atlantic employs over 10,000 people worldwide and operates a fleet of 47 aircraft serving 25 destinations across four continents. Alongside joint venture partner Delta Air Lines they operate a transatlantic network of up to 38 flights per day between the U.K. and U.S. with onward connections to over 200 US and international cities. In 2019 Virgin Atlantic will take delivery of their first Airbus A350-1000 aircraft.