Heads up, frequent fliers! Virgin Atlantic has announced $158 million to enhance its Upper Class service. The three-year program starts this spring. The rollout includes a new Upper Class cabin with an enhanced seat, a “futuristic” bar and other cabin updates. New dining options with customized menus and service are included.
The Upper Class launch starts on the airline’s London-to-New York (JFK) route before rolling out across all aircraft joining Virgin Atlantic’s Heathrow fleet over the next three years. The onboard enhancements to the initial New York service will be supported by a new Clubhouse at JFK. The new Upper Class cabin will be launched on Virgin Atlantic’s new Airbus A330-300 aircraft, due for delivery later in the spring as part of a $2.2 billion aircraft investment program.