Viceroy to Be Part of Global Hotel Alliance

viceroy new yorkGlobal Hotel Alliance (GHA) has announced that Viceroy Hotel Group has become its latest member brand, a move that expands the GHA's presence in North America, the Caribbean, Indian Ocean and the Middle East.

Some of Viceroy's top luxury properties will be incorporated into GHA's Ultratravel Collection, in addition to Viceroy’s Urban Retreat properties in San Francisco and New York City also joining.

Viceroy, the flagship luxury brand of Viceroy Hotel Group, has hotels in five locations globally: Mexico, the U.S., the Caribbean, the Maldives and the UAE, as well as future properties located in the Middle East, Portugal and Colombia.

The integration of Viceroy Hotels & Resorts into GHA and Ultratravel Collection will be completed by the beginning of April 2015, bringing GHA’s network to over 550 hotels and 31 independent brands.