Remember when in-flight movies were projected onto one screen that everyone had to strain to watch? Remember when the only in-seat entertainment was a 12-channel "radio" that never seemed to have any of the currently popular songs? Remember how delighted we all were when planes started offering individual TVs, live broadcasts and a wide range of music options?
For Sir Richard Branson, that huge step forward wasn't enough, apparently. And he's taking in-flight entertainment back to its roots, with everyone watching one show together. And here's the real kicker: The show will be live.
Comedians en route to the Edinburgh Fringe Festival, the article says, will have the chance to test their material at 30,000 feet in the air as a warm-up for their festival gigs.
Starting next month, Virgin will introduce a series of live music acts on Little Red flights, and future line-ups will be revealed through social media.
Daily Little Red flight services run six times a day from Heathrow to Edinburgh and three times daily to Aberdeen. Four daily round trips run between Manchester and Heathrow.