ASTA's #TravelHero Campaign to Launch on National Travel Advisor Day

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In unison with its industry partners, the American Society of Travel Advisors (ASTA) says it will be celebrating National Travel Advisor Day on May 6 with a heartfelt “thank you” for all the work that travel advisors do to care for the traveling public. The society is calling on its members and industry allies alike to use National Travel Advisor Day to educate the traveling public, policymakers and the media on the value advisors provide in the complex travel ecosystem well after COVID-19 (coronavirus) has loosened its grip.

On May 6, ASTA will premiere its #TravelHero campaign video on—the society's consumer-facing tool for finding a travel advisor—during its virtual celebration at 3 p.m. ET. The video campaign will be a montage of story submissions collected in late March and early April of this year. Each advisor’s story will also be highlighted on their own dedicated page on

“Travel advisors are innate problem solvers,” said Zane Kerby, president and CEO of ASTA, in a statement. “The advisor serves as the consumer's advocate in the event something inadvertently goes wrong. We saw this play out in full force during the early phases of the coronavirus pandemic where travel advisors spent countless hours navigating the maze of cancelation policies while also monitoring the best routes and options to safely bring their clients home. Our campaign, ‘Not All Heroes Wear Capes,’ highlights many of these heroic efforts firsthand from travel advisors and client testimonials.”

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

ASTA adds it is hopeful that “together, we can renew consumer confidence and get America’s economy, and its intrepid travelers, moving again.”

This article originally appeared on

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