As part of a global expansion strategy, Embark Beyond has partnered with top Brazil travel firm Teresa Perez Tours to launch Embark Brazil, a full-service host agency leveraging its innovative tools and extensive resources to the Brazilian luxury travel industry.
Teresa Perez Tours has roughly 30 years of history as a specialist in creating personalized itineraries. Teresa Perez, founder, and Tomas Perez, president, are members of the board of the Four Seasons Group. The agency is also on the boards of Belmond, Rosewood and Shangri-lá, in addition to being part of the benefit clubs of the Mandarin Oriental, The Ritz-Carlton, Starwood, Four Seasons and Rocco Forte hotel chains, which guarantee exclusive benefits to its customers. The company has also been successively recognized through awards given annually at the Virtuoso Travel Week, having received eight trophies in the last seven years—the five most recent as “Top Production Latin America.” In 2015, Teresa Perez Tours won the “Ruby of Siam” title—granted by Virtuoso to a small group of international travel advisors that represent excellence in services of high standard.
“Embark Beyond has identified the Brazilian market as a lucrative location to launch its first international presence,” said managing partner and co-founder Julie Danziger in a press announcement. “We intend to export our unique approach to building strategic luxury travel businesses in an underserviced market” Danziger added, noting the lack of host agency culture in Brazil. “Our business plan, marketing tools and approach to luxury branding has resulted in individual business growth of 400 to 500 percent for our agents in North America.”
Speaking on Teresa Perez Tours, managing partner and co-founder Jack Ezon said, “Like many, I have admired the Perez family for decades … The Perez family are the royalty of luxury travel in Brazil and dream partners with an aligned vision, ambition and values. Tomás Perez has become a man of multiple businesses and together with Embark Beyond USA, he sees a new horizon in the support and service of Brazilian travel advisors.”
“When we saw the incredible platform Embark Beyond has built, we knew right away that working together was a no-brainer” explains Tomas Perez, president of Teresa Perez Tours, adding, “there is nothing like this in Brazil.” He added: “We were blown away by the tools Embark Beyond created to help their advisors become more efficient, more profitable and look at their business from a proactive, strategic level instead of a passive, reactive one. They even have an online booking tool allowing advisors to book air and hotel without learning the complicated GDS. The business growth of their advisors, despite the devastating pandemic, is proof that their exceptional model works.”
Leading the new company will be Sylvia Silva, a professional with over 15 years in the luxury market, with a strong relationship with travel advisors and who manages to circulate in all different areas of the luxury trade market. For all members of Embark Beyond Brazil, the host agency will be translating all of its tools—both in language and cultural nuance—for the more relevance to the Brazilian marketplace.
Embark Beyond Brazil is now deploying and operating in a soft opening until November 2021, when the founders, Danziger and Ezon, along with partner and director of training Anne Scully, and managing partner and co-founder Eli Ashear will be in Brazil for its official launch.