Internova Travel Group Enhances Its "BookHuman" Website

Internova Travel Group has rolled out an enhanced version of its website, BookHuman.Travel, by harnessing the power of storytelling to reinforce the value of using a human travel advisor.

Through individual profiles, website visitors can get to know about 62,000 Internova travel advisors in over 6,000 company-owned and affiliated locations worldwide and learn what makes them experts in all types of leisure and corporate travel. Users can find out how they use their background, expertise and experience to create moments that make a trip memorable, besides the times when they saved the day for their clients. They can even read about some of their travels around the world, accompanied by photos.

“It amazes me how little consumers know about the benefits of using a travel advisor,” said Brent Rivard, chief marketing officer at Internova. “Arguably, the least important thing a travel advisor does is book your travel. What surrounds the actual booking—the planning, anticipating, troubleshooting, negotiating, resolving, and communicating—is where you will find the real value of an advisor. That’s what we want to feature on BookHuman.Travel, which has evolved to become an advocacy site for our travel advisors. Here, they can share their firsthand experiences as well as tell stories of how they’ve helped clients before, during and after their trips.”

BookHuman.Travel makes it easy to connect with a travel advisor. Visitors can search for a specialist by destination or choose from a range of interests, such as adventure travel, arts and culture, cruises, family vacations, honeymoons, LGBT travel and wellness trips, among others.

A green dot on an advisor’s profile means that they’re online. Users can connect with them through a live chat, over the phone or via email. If the travel advisor is offline, they can leave a message or schedule a time to talk to them.

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