Largay Travel is using new content automation technology by Approach Guides to power its advisors’ client marketing and conversion. The technology enables Largay Travel to use its existing email and social media solutions to deliver personalized, conversion-optimized content directly to clients without requiring any action by its advisors.
Building off the companies' year-plus-long partnership, this new campaigns include calls to actions with links to content experiences—showcasing suppliers, on-location experiences, travel tips and destinations throughout the world—and a selection of co-branded supplier websites that are automatically co-branded for the advisor, ensuring each click sends an advisor’s client to a page that is relevant, personalized and generating private leads for that advisor.
The initial automated campaign will feature Largay Travel’s “Partner of the Month” for November, Regent Seven Seas Cruises. Automated emails and social posts made on behalf of advisors will link Largay advisors’ clients directly to the relevant page on Regent’s website, which is dynamically co-branded for the advisor and has built-in calls to action that send private leads directly to the advisor.
“This is yet another innovation born of our close partnership with Approach Guides. We are lifting all the work associated with building impactful client marketing campaigns off of our advisors, while preserving the personalization that our luxury clients have come to expect,” said Largay Travel Director of Business Strategy Scott Largay. “As big of a win as this is for us and our advisors, it is perhaps even bigger for our preferred supplier partners and their marketing spend. While each of our strategy plans remains custom to the individual partner we work with, this automation allows us to broadly deliver a consistent, on-brand message that is optimized for conversion.”
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