HBX Group Launches New Luxury Travel Booking Engine

The Luxurist, a luxury travel ecosystem, has made its debut. Live currently in the U.S. with European markets to follow, the platform connects travel advisors with global hotel properties via an interface designed for the luxury segment. The Luxurist aims to establish a new reference point in the B2B premiere travel market, addressing a need for intelligent backend infrastructure and a robust planning ecosystem for luxury travel advisors.

The luxury travel market has seen unprecedented growth in recent years. A recent tourism report from McKinsey shows that luxury travel was a $239 billion business in 2023 and is predicted to grow to $391 billion by 2028. The Luxurist is capitalizing on this momentum "to catalyze a paradigm shift" in how luxury travel is curated, executed and managed. Enabling a "seamless, white-glove" travel planning experience, the platform serves as a concierge, removing friction and fragmentation from the travel planning process and empowering travel advisors with:

  • End-to-end itinerary planning, enhanced by AI
  • Exclusive access to the world’s top properties
  • Real-time inventory management and booking confirmation
  • Dedicated concierge team available 24/7
  • Privileged rates and unique amenities for discerning clients

The Luxurist is backed by travel technology provider HBX Group and launches with a portfolio of over 3,300 properties across 141 countries, showcased as La Collection by The Luxurist. 

“The luxury travel industry has long operated on fragmented systems that do not match the level of excellence high-end clients expect,” said David Amsellem, CEO of The Luxurist, in a press statement. “We are changing that by creating a platform that’s as sophisticated and exceptional as the experiences it helps create.”

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