MMGY: Although Uncertain, Americans Becoming More Confident in Travel

(MMGY Global)

Most Americans feel unsafe when it comes to travel—both domestically and internationally. That’s according to MMGY Global, which just launched its new Travel Safety Barometer, a sentiment-tracking tool created for the travel and tourism industry to monitor American travelers’ perceptions of how safe it is to engage in specific travel behaviors as the country embarks on its reopening and recovery efforts.

The barometer aims to be an informational resource for both business and leisure travelers and the industry as coronavirus (COVID-19) continues to change all aspects of society, including when, where and how we feel comfortable traveling. The MMGY Global Travel Safety Barometer measures Americans’ perceptions of safety on a scale from 0 (extremely unsafe) to 100 (extremely safe). It is based on a nationally representative survey of all active travelers in the country. Barometer metrics are published for both domestic and international travel, as well as category-specific metrics for transportation, lodging, cruising, dining and entertainment.

All data from the most recent polling (May 6) is pointing to domestic leisure travel within the U.S. recovering before business and international travel. With that said, confidence isn’t very high for either market. Domestic travel safety scores low at 34 (up from 30 on April 22), while international travel earns a score of an even lower 22 (up 2 from April 22).

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

As for mode of transportation, most Americans feel safest traveling by personal car (a score of 72 versus 30 for a domestic flight and 27 for train travel). Outdoor activities are perceived as safer, with going to a park (49) and going to the beach (41) as the best scoring activities. Other options included attending an outdoor sporting event (28), attending an outdoor concert/festival (26), visiting a bar/restaurant (27), visiting a theme park (23) and attending a theatrical performance or movie (23).

The cruise industry seems to face an even steeper hill, reporting just a score of 18 on the barometer. Since March 25, the rating for cruise travel has bounced between 14 and 18.

The Travel Safety Barometer survey is conducted monthly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. 

This article originally appeared on

Related Articles

Advisors Concerned About Hygiene and Commissions, Survey Shows

Check-In With U.K. General Managers On Reopening Plans

ASTA: Commissions On Vouchers Should Be Paid Upon Issuance

Ovation Travel Group Creates Amenity Kits for Safer Travels

Suggested Articles:

U.S. Travel Association and three other expert witnesses shared testimony relating to the impact of the global pandemic on the travel economy.

Reservations opened this week for Crystal Endeavor’s upcoming “Luxury Iceland Expeditions,” beginning July 17, 2021. Read more here.

In Paris, Le Meurice and Hôtel Plaza Athénée have debuted new suites, while The Beverly Hills Hotel recently unveiled a completely refreshed spa.