Travel Leaders: Advisors Are Optimistic About Business for 2020

up arrow, sales growth, chart
Photo by oatawa/Getty Images via Newscred

Travel Leaders Group recently completed its 2019-20 travel trends survey. Among its top findings? Optimism among Travel Leaders Group advisors with respect to their travel business remains high at 81 percent. Most clients are booking six- to seven-day trips (43 percent) followed by eight- to 10-day trips (27 percent) and four- to five-day trips (15 percent).

Even better? According to the survey, travelers are planning on spending more or significantly more money on travel in 2020 (57 percent). The majority of advisors (54 percent) said clients have also expressed interest in using credit card rewards points to pay for all or part of their travel. 

While parents traveling with small children (26 percent) remains a top family travel trend, travel advisors have reported growth in adult children traveling with their parents (26 percent) as well as grandparents traveling with grandchildren (24 percent) over the past three years. In addition, 41 percent have also reported a slight increase in the number of bookings for multi-generational family vacations.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

But what are clients looking for when they book with travel advisors? The most desired amenities/options that families are seeking include:

  1. Non-stop flights (75 percent)
  2. Adjoining rooms or multi-room units/accommodations (61 percent)
  3. Proximity to major attractions or sightseeing locations (52 percent)
  4. Free breakfast (47 percent)
  5. Children’s programs (33 percent)

Cruising proved to be one of the more popular forms of travel, taking home the top spot for domestic destinations (Alaska cruises) and international (Caribbean/Mexican Gulf Coast cruises). European river and Mediterranean cruising took the fourth and fifth place, respectively, for the top international destinations. In addition, according to the survey, more than half (56 percent) of travel advisors foresee booking a luxury river cruise in 2020.

The Travel Leaders Group travel trends survey was conducted in the fourth quarter of 2019 with more than 400 travel advisors participating.

Related Articles

ASTA: Half of Advisors Expect Their Business to Increase in 2020

Virtuoso: Female Gen Xers Are Driving Wellness Travel

Top Travel Destinations in 2020 From Audley Travel

AAA: Italy Is the Top International Travel Destination

Suggested Articles:

Sea Cloud Spirit is the first new-build for the line since 2001, with its inaugural voyage scheduled for August 29 from Lisbon to Rome. Read more.

The Andhorinha, which will exclusively sail Portugal’s Douro River, will have an interior design reminiscent of the local culture. See more here.

The hotel has debuted exclusive one-, two- and three-bedroom villas that each offer a pool and outdoor living spaces. Learn more here.