Travel Leaders: One-Third of Client Have Booked Their Next Trip

Nearly one-third (32 percent) of Travel Leaders Network’s U.S. member agency clients have already booked their next trip. This is according to a research survey conducted by the network of past and current clients online from February 26 to March 2, 2021, in which 2,783 individuals successfully completed the survey. 

Beyond the third that have already booked their next vacation, 24 percent are currently planning their next vacation. Forty-one percent are also dreaming of traveling again. Further, those who are already vaccinated are 20 percent more likely to already have their vacation booked, which indicates being vaccinated gives them the confidence to travel again and they are itching to do so soon. 

About those vaccinations: Travel Leaders found that 85 percent of clients said they have already been vaccinated or planned to get vaccinated when eligible. Specifically, when asked about plans to get vaccinated for COVID-19, 44 percent of travelers said they had already been vaccinated while 41 percent said they planned to get vaccinated when eligible. Only eight percent said they did not plan to get vaccinated, while another eight percent said they haven’t decided yet. 

In terms of timing for their next trip, 34 percent are planning to take their vacation this spring or summer; an additional 23 percent are planning to travel this fall, while five percent are looking at year-end holidays for travel.

From a destination restrictions perspective, a majority (62 percent) of survey respondents said that if a country required visitors to be vaccinated in order to enter, they would be much more likely (36 percent) or somewhat more likely (26 percent) to visit. For those who have already been vaccinated, 66 percent would be much more likely (41 percent) or somewhat more likely (25 percent) to visit.

When it comes to what people miss about traveling, 44 percent said, “exploring new places” and 25 percent said, “getting away from it all.” Only about one in ten (12 percent) said they miss “returning to places I love.” Clearly, the vacations they have in mind are likely to be one-of-a-kind, bucket list type adventures—and to new destinations.

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