AmaWaterways Unveils Latest Online Education Course

AmaWaterways has launched Course 4 of its AmaAcademy, an interactive online education platform designed to help travel advisors grow their business with the luxury river cruise line. The newest course entitled “The Rhine, Main, and Moselle Rivers with AmaWaterways” highlights a selection of the line’s popular European itineraries and complements the Course 2 learning module, which focuses on Danube itineraries. Advisors qualify for reduced FAM rates after completing Course 1, and graduates who make a new reservation within 90 days of completing any of the four courses will receive a $50 gift card.

New advisors to AmaAcademy can earn $200 in reward gift cards by completing all four courses and making four reservations within 90 days of each completed course. AmaAcademy courses include:

  • Course 1, “AmaWaterways, Heart of the River” – This introductory course outlines the history, people and important product features.
  • Course 2, “The Danube River with AmaWaterways” – This course provides travel advisors with the insider knowledge they need to inspire their clients to cruise the Danube, the "quintessential experience" for first-time river cruisers.
  • Course 3, “Group Business with AmaWaterways” – From group savings to creative ideas to attract new groups, this course has everything travel advisors need to know about growing their group business with AmaWaterways.
  • Course 4, “The Rhine, Main and Moselle Rivers with AmaWaterways” – From exclusive experiences, pre- and post-cruise land package details and sales tips, this new course will help travel advisors sell the line’s cruises on the Rhine River and along its tributaries, the Main and Moselle Rivers. 

AmaAcademy is an integral part of the AmaWaterways’ Travel Advisor Portal, which provides access to a range of travel advisor such tools as Online Booking Engine, current promotions and 30 marketing toolkits (including Grand River Cruises Toolkit, providing details on AmaWaterways’ 14-night itineraries and longer cruises, as well as From Oceans to Rivers Toolkit, highlighting sales strategies and resources to encourage ocean cruisers to try river cruising with AmaWaterways).

Other educational opportunities on AmaWaterways’ Travel Advisor Portal include:

  • The Travel Advisors’ Sales Guide – This is the ultimate sales reference guide developed to assist travel partners to grow their sales with AmaWaterways.
  • FAM opportunities – Travel advisors are invited to take advantage of reduced rates to experience the AmaWaterways difference for themselves. Most Europe sailings are open for special FAM rates (based on availability) within 60 days prior to departure.
  • Seminars on The River – These sailings give travel professionals the chance to enjoy some of the line’s most popular itineraries, hosted by expert sales team members who share in-depth product knowledge, strategies and key sales tips while onboard. Dates for 2024 will be released on the Travel Advisor Portal soon.

Travel advisors are also invited to attend weekly Webinar Wednesdays where company executives, supported by behind-the-scenes moderators, share valuable product information, promotional offers and answer questions.

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