It’s been years in the making, and now Swire Hotels will be making its North American debut with EAST, Miami—slated to open later this month. After EAST, Hong Kong and EAST, Beijing, this is the third hotel for the brand. (Swire is also known for buzzed-about Asian properties like The Opposite House in Beijing and The Upper House in Hong Kong’s Admiralty district.) EAST Miami is located at Brickell City Centre, Swire Properties Inc’s $1 billion mixed-used development in downtown Miami.
Billed as a “lifestyle business hotel,” EAST Miami is focusing on offering “distinctive experiences for those seeking innovation, style, and personalized service”-- to quote the official website. There will be 352 guest rooms including 89 residence suites with kitchens and laundry facilities. (For long-stay guests, the residences are privy to the hotel’s services.) Facilities include a 20,000-square-foot outdoor pool deck, a 24-hour gym, 20,000 square feet of meeting/event space, and a number of restaurants/bars including the first outpost of Uruguay’s beachfront eatery, Parador La Huella.
Swire recruited top architects and designers for the project: Miami-based Arquitectonica; New York’s Clodagh Design for the interiors; and the Los Angeles-based Studio Collective for the signature restaurant Quinto La Huella and rooftop bar Sugar.