Ferrero, a global confectionery company and the maker of Nutella, announced it will be opening a Nutella Cafe at 13th Street and University Place, near Union Square, by the end of the year. Nutella Café New York will feature a Nutella-inspired cafe menu and specialty espresso beverages. The first Nutella Cafe opened on May 31, 2017 in Chicago. A specific opening date for the new location in New York will be announced at a later date.
Specific menu items have not been announced either for the Nutella Cafe in New York, but the Chicago location serves items like waffles, croissants, crepes, French toast, paninis, fondue, coffee and other specialty drinks.
Nutella was created in 1964 by Mr. Michele Ferreroin Italy's Piedmont area. Today, according to Ferrero, the popular chocolate-hazelnut spread is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the No. 1 selling branded hazelnut spread in the United States.
Founded as a family business in Alba, Italy in 1946, Ferrero is a confectionary company with global sales of over $12 billion, distribution across over 170 countries, and a workforce of more than 30,000 people across 55 countries.
Ferrero, now the third-largest U.S. confectionary company, recently acquired U.S. chocolate company Fannie May Confections Brands, which owns Ferrara Candy Company, along with popular confectionary brands such as Trolli, Brach's, and Black Forest; and over 20 American chocolate and sugar brands from Nestlé, including Butterfinger, BabyRuth, 100Grand, Raisinets, Wonka, SweeTarts, LaffyTaffy and Nerds.