Luxury travelers checking into three boutique hotels in Portugal will soon have a new way to explore Lisbon and Porto.
British automotive brand MOKE International has partnered with Bomporto Hotels to bring its fully electric MOKEs to Portugal for the first time. Beginning this month, guests staying at The Lumiares Hotel & Spa and The Vintage Hotel & Spa in Lisbon as well as The Rebello in Porto will be able to rent the open-air vehicles directly through the hotels.
The cars will be available for hourly rentals starting at €50 ($57) or full-day hire from €225 ($257), with bookings made via the Bomporto guest app or guest relations teams.
The partnership comes as affluent consumers across hotels and hospitality continue to increasingly prioritizing immersive experiences over traditional sightseeing.
Robin Kennedy, Co-Founder and Commercial Director at MOKE notes that luxury travellers are also looking for experiences that feel personal rather than prescribed, with the freedom to discover a destination on their own terms.
“That's where we believe the MOKE resonates because it encourages a slower, more immersive way of experiencing a place,” he says.
Why Portugal? Why Bomporto?
But why Portugal? The answer to this, Kennedy says, can be found in the country’s climate, scenic coastal roads and growing appeal among luxury travellers looking for more locally connected experiences.
And Kennedy says Bomporto was a natural partner because both brands share a focus on experiential travel.
“Bomporto hotels are design-led and experience-driven but they're also intentionally relaxed," Kennedy adds. "That aligns perfectly with the MOKE experience, which has always been about freedom, spontaneity and enjoying the journey as much as the destination."
Nicolas Roucos, the managing director of Bomporto Hotels, adds that the type of guest attracted by their hotels is one who wants to feel like a local, not a tourist.
“They're independent-minded, curious, and they choose us specifically because we offer that as an experience,” he said.
That philosophy has already influenced other aspects of the guest experience, including Bomporto's in-house guest maps, which feature recommendations curated by local artists and hotel team members.
“‘Local' isn't jargon to us. It's truly built into our DNA," Roucos says. "The MOKE partnership is really just an extension of that same instinct: giving guests the freedom to discover the city on their own terms."
The experience has been designed around exploration. Guests at The Rebello will have access to curated driving routes highlighting Porto and its surroundings, while Lisbon itineraries include both urban neighbourhoods and coastal escapes toward Cascais and Guincho. Hotels can also arrange bespoke picnic experiences to accompany the drives.
The Appeal For Advisors
Roucos believes the offering has wide appeal for luxury travel advisors who want their clients to enjoy a sense of discovery at their own pace without losing comfort and ease, and without feeling that they’re just ticking off landmarks.
He envisions guests packing one of the hotel's picnic baskets before setting off without a rigid itinerary, stopping at quiet viewpoints, hidden parks and lesser-known neighbourhoods that traditional sightseeing tours often miss.
“We believe the joy is in the freedom to wander and the desire to get a little lost," he says. "You can't book that kind of day through a conventional sightseeing tour."
The launch is part of MOKE's wider expansion across luxury hospitality. The company has already partnered with properties including The Maybourne Beverly Hills, multiple Four Seasons Hotels and Resorts resorts in Florida, Eden Rock – St Barths, Cheval Blanc St-Barth, Beaverbrook, Anantara Plaza Nice Hotel and Hotel Indigo Grand Cayman, as well as lifestyle partners including The Pop-Up Hotel during major Formula One weekends and Nikki Beach Saint-Tropez.
“Portugal represents an exciting milestone as our first hotel partnership in the country, but it's very much part of a broader global strategy," Kennedy says. "We'll continue to grow selectively in destinations where the MOKE genuinely enhances how people experience a place."
Both companies also expect branded mobility experiences to become more common across luxury hospitality.
“The luxury hospitality sector has become far more experience-led over the last decade," Kennedy adds. "Hotels are constantly looking for meaningful ways to differentiate themselves beyond rooms, restaurants and wellness offerings. Branded mobility has the ability to extend the guest experience beyond the property itself."
Roucos agrees, stressing that transportation is another touchpoint in the overall guest journey.
“Every luxury hotel invests heavily in architecture, interior design, fragrance, uniforms, music and gastronomy," he says. "Mobility is simply another touchpoint. Rather than generic chauffeur services, guests are looking for ways to connect with the destination."
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