Aloha Festivals, Hawaii’s largest and longest-running cultural celebration, has announced its theme for this year: "Aloha ‘Āina, Love of the Land."
“All that sustains us can be connected back to ‘aina; it calls to each of us in every generation, reminding us to care for it,” said Debbie Nakanelua-Richards, co-chair of Aloha Festivals. “If we care for the ‘aina, it will continue to take care of us. Join us as Aloha Festivals celebrates Aloha ‘Aina wherever you call home.”
ʻĀina means “that which feeds,” or “that which provides sustenance,” and includes all of nature. "Aloha ʻĀina" further imparts that reciprocity grows exponentially with time. The more a person cares for the land now, the greater care the land will have for their descendants. This same love for the land exists throughout the world and is an affirmation of humanity.
The mission of Aloha Festivals is to foster the aloha spirit through the celebration of the diverse customs and traditions of Hawaii.
The Royal Court Investiture and Opening Ceremony on September 10 will kick off the month-long celebration. The evening will begin with The Royal Court Investiture at Helumoa Gardens located at The Royal Hawaiian, A Luxury Collection Resort. In a ceremony that honors Hawaii’s aliʻi (ruling chiefs), this year’s Aloha Festivals Royal Court will don regalia worn only by aliʻi of the highest rank. Following the Investiture, the Opening Ceremony at The Royal Grove at Royal Hawaiian Center will feature hula and musical performances.
Aloha Festivals will host a block party with the 68th Annual Waikīkī Ho‘olaule‘a on September 17. Waikīkī’s beachfront Kalākaua Avenue will feature booths highlighting Hawaiian cuisine, crafts and culture. Attendees can enjoy local flavors and multiple stages of entertainment.
On September 24, the 74th Annual Floral Parade will draw the curtain on the event. It will feature a colorful procession of Hawaiian culture through Waikīkī. The parade starts from Ala Moana Park through Kalākaua Avenue to Kapi‘olani Park. Intricate floats will be adorned with a rainbow of flowers; men and women on horseback will showcase the traditional art of pāʻū riding. Participants from marching bands and civic leaders will highlight the aloha spirit that unites Hawaii’s community.
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