As announced in July 2022, Accor’s new organization is now being implemented progressively throughout the first quarter of the year, depending on local legislation. The new structure, the Group says, will allow it to accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitate accurate and effective fulfillment of guest needs and expectations, and provide clarity and performance to its partners.
Under the leadership of Sébastien Bazin, Group chairman and CEO and Jean-Jacques Morin, Group deputy CEO, as of January 1, 2023, Accor’s operations are now relying on two dedicated divisions: A Luxury & Lifestyle division and a Premium, Midscale & Economy division, both supported by a Group management board and a global shared platform.
The “Luxury & Lifestyle” division is structured around four brand collections, including Raffles and Orient Express; Fairmont; Sofitel, MGallery and Emblems, and Ennismore. The Executive Committee under the leadership of Bazin as CEO comprises:
- Omer Acar, CEO Raffles & Orient Express (starting March 1, 2023)
- Maud Bailly, CEO Sofitel, MGallery and Emblems
- Gaurav Bhushan, Co-CEO Ennismore
- Mark Willis, CEO Fairmont
- Gary Rosen, CEO Greater China
- Kamal Rhazali, secretary general and general counsel (starting February 1, 2023)
- Agnès Roquefort, chief development officer
- Johny Zakhem, chief financial officer
The “Premium, Midscale & Economy” division brings together brands and will be structured around four regions. The Executive Committee under the leadership of Morin as CEO:
- Thomas Dubare, CEO Americas
- Patrick Mendes, CEO Europe and North Africa
- Duncan O’Rourke, CEO Middle East, Africa, Turkey and Asia Pacific
- Gary Rosem, CEO Greater China
- Besma Boumaza, general counsel
- Fabrice Carre, chief strategy Officer
- Steven Daines, chief talent and culture officer
- Karelle Lamouche, chief commercial officer
- Patrick Laurent, chief financial officer
- Camil Yazbeck, chief development officer
To leverage this new organization of Accor’s operational structure, a Group Management Board chaired by Sébastien Bazin has also been set up. This body ensures consistency and alignment between the two divisions, in terms of both the strategic priorities and performance levers. The Group Management Board comprises Boumaza, Daines, Morin and Rhazali, as well as:
- Brune Poirson, chief sustainability officer
- Floor Bleeker, chief technology officer
- Alix Boulnois, chief digital officer
- Caroline Tissot, chief procurement officer
This article originally appeared on www.travelagentcentral.com.
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