Accor, following operational disruptions stemming from COVID-19, has successfully reopened most of its hotels with 95 percent of them having already adopted the group’s “ALLSAFE” cleanliness and hygiene protocols jointly developed with Bureau Veritas. To date, 65 percent of these hotels with the “ALLSAFE” label have been successfully certified through a third-party review and accreditation process with professional auditors like Bureau Veritas, SGS, Clifton and Ecolab. Accor is working to have additional hotels independently verified as “ALLSAFE”-compliant over the coming months.
Proprietary research undertaken by Accor over June and July indicates that a hotel getaway ranks among the top three activities that Accor guests feel ready to do over the coming months, in addition to going to a beach and visiting friends and family at home. While consumer spending intentions in the travel sector remain low compared to pre-pandemic levels, 75 percent of consumers say they would feel comfortable staying in a hotel where they can rely on high standards of cleanliness and professional staff.
The “ALLSAFE” label was established by Accor to give guests the assurance of a third-party verified standard of hotel cleanliness and hygienic requirements. These standards were developed with and vetted by Bureau Veritas, a leader in operational testing, inspections and certifications. Travelers can look for the “ALLSAFE” logo on the webpage of the Accor hotel they are booking, knowing they can trust its protocols to meet or exceed the standard and visit the hotel with confidence.
To achieve the “ALLSAFE” certification, hotels must comply with a detailed list of 16 commitments, which translates into more than 100 standards in total. Some of these enhanced health and prevention protocols include a reinforced cleaning program with frequent disinfection of all high-touch areas, such as elevators and public restrooms; deep cleaning of guestrooms with hospital-grade cleaning products and materials, including upholstery, carpets and bedding cleaning at high temperatures. Additional measures require Accor’s hotels to employ appropriate seating and spacing restrictions in restaurants, bars and public areas; guest temperature screening in accordance with local requirements; disinfectant mats at hotel entrances; contactless payment solutions and desk-free check-ins and check-outs, wherever possible.
Accor has also taken the step of establishing a complimentary medical support service available to all of its guests. Through a partnership with AXA, Accor guests who fall ill or who are in urgent need of medical support will receive free access to medical teleconsultations, available in all 110 destinations where Accor operates.
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