Allegretto Vineyard Resort Names New Director of Sales & Marketing

Allegretto Vineyard Resort vineyard

The Allegretto Vineyard Resort, a luxury resort in the Paso Robles wine region, has appointed hospitality executive Lee McGregor as director of sales and marketing.

A graduate of California Polytechnic State University, San Luis Obispo, McGregor brings over 20 years of hospitality and management experience to her new role. Early in her career, McGregor worked as director of banquet and catering sales, senior sales manager and positions of director of sales and marketing for some of the Central Coast’s most well-known hotels and resorts, winning awards such “Manager of the Year.”

“Drawing on my vast experience in sales and marketing, I understand competitive market strengths and weaknesses, and how to use economic trends to find areas of opportunity,” says McGregor. “I’m thrilled to join the Allegretto team and look forward to furthering the resort’s reputation as the premiere luxury destination in wine country.” 

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McGregor resides in Los Osos with her family, where she is an active member of various Central Coast affiliations, including the U.S. Travel Association, and Visit SLO CAL.      

The Allegretto is inspired by wine country and European hospitality, set amongst 20 acres of vineyards and orchards on Paso Robles’ east side. The property offers 171 guest rooms and suites, locally sourced cuisine at Cello Ristorante & Bar, a tasting room with the resort’s own private wine label, ballroom, meeting spaces, over 40,000 square feet of event space, full-service boutique spa, pool and cabanas, manicured gardens, walking paths, 12,000-square-foot piazza, French-inspired Abbey, curated art, and artifacts.

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