Andaz Hotels & Resorts Partners With The Society of Scent

Andaz Dubai
Andaz Dubai // Photo credit: Hyatt Hotels Corp.

Andaz Hotels and Resorts has announced it will collaborate with The Society of Scent to create unique scents inspired by each of its properties. The "olfactory collective" will help the Andaz brand develop a unique "scent story"-related experiences and amenities to accompany each individual location’s custom scent.

The Society of Scent will visit Andaz hotels to experience them firsthand, immerse themselves in the local culture and guest experience and to meet with property employees—from chefs and spa directors to general managers and resident experts. Based on this information, the organization will develop a scent for each Andaz location.

“Scent is one of the most powerful senses because of its connection to memory. This link is what we seek to capitalize on for Andaz hotels,” said Heather Geisler, vice president, global brands, Hyatt. “Our collaboration with The Society of Scent is aimed at not only creating scents that convey the unique guest experience at each hotel, but more importantly, to continue to evoke memories of the experience through scent long after the guest departs.”

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

The Society of Scent is composed of perfumers and brand builders with a focus in scent and fragrance. It includes a proprietary fragrance creation laboratory led by Jean Claude Delville, who has developed fragrances with designers like Givenchy, Marc Jacobs, Joe Malone and Vera Wang.

Related Articles

Andaz Turks & Caicos at Grace Bay Scheduled for 2021

Andaz Maui Wailea Resort Celebrates Anniversary Via Charity Party

Andaz Maui at Wailea Resort Announces Family-Friendly Package

New GM at Andaz Mayakoba Resort Riviera Maya

Suggested Articles:

Venice is open for business, although getting around can be difficult. The Italian Tourist Board doesn't discourage travelers from visiting in winter.

The hotels range from a private hill retreat in Bali and an eco-hotel hidden in the forest to an ex-hunting lodge and more. Check it out.

French culinary techniques are used to transform Japan's finest seasonal ingredients into haute cuisine. Check it out.