Andaz Hotels & Resorts Partners With The Society of Scent

Andaz Dubai
Andaz Dubai // Photo credit: Hyatt Hotels Corp.

Andaz Hotels and Resorts has announced it will collaborate with The Society of Scent to create unique scents inspired by each of its properties. The "olfactory collective" will help the Andaz brand develop a unique "scent story"-related experiences and amenities to accompany each individual location’s custom scent.

The Society of Scent will visit Andaz hotels to experience them firsthand, immerse themselves in the local culture and guest experience and to meet with property employees—from chefs and spa directors to general managers and resident experts. Based on this information, the organization will develop a scent for each Andaz location.

“Scent is one of the most powerful senses because of its connection to memory. This link is what we seek to capitalize on for Andaz hotels,” said Heather Geisler, vice president, global brands, Hyatt. “Our collaboration with The Society of Scent is aimed at not only creating scents that convey the unique guest experience at each hotel, but more importantly, to continue to evoke memories of the experience through scent long after the guest departs.”

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

The Society of Scent is composed of perfumers and brand builders with a focus in scent and fragrance. It includes a proprietary fragrance creation laboratory led by Jean Claude Delville, who has developed fragrances with designers like Givenchy, Marc Jacobs, Joe Malone and Vera Wang.

Related Articles

Andaz Turks & Caicos at Grace Bay Scheduled for 2021

Andaz Maui Wailea Resort Celebrates Anniversary Via Charity Party

Andaz Maui at Wailea Resort Announces Family-Friendly Package

New GM at Andaz Mayakoba Resort Riviera Maya

Suggested Articles:

Private aviation company NetJets has ordered 20 environmentally responsible supersonic jets, which start production in 2023. Read more here.

Abercrombie & Kent will be returning to the South Pole in December 2022 for a 12-day excursion beginning in Cape Town. Here's what to expect.

A definitive purchase agreement has been signed by The Najafi Companies to acquire Classic Vacations from Expedia Group, effective April 2, 2021.