Andaz Hotels and Resorts has announced it will collaborate with The Society of Scent to create unique scents inspired by each of its properties. The "olfactory collective" will help the Andaz brand develop a unique "scent story"-related experiences and amenities to accompany each individual location’s custom scent.
The Society of Scent will visit Andaz hotels to experience them firsthand, immerse themselves in the local culture and guest experience and to meet with property employees—from chefs and spa directors to general managers and resident experts. Based on this information, the organization will develop a scent for each Andaz location.
“Scent is one of the most powerful senses because of its connection to memory. This link is what we seek to capitalize on for Andaz hotels,” said Heather Geisler, vice president, global brands, Hyatt. “Our collaboration with The Society of Scent is aimed at not only creating scents that convey the unique guest experience at each hotel, but more importantly, to continue to evoke memories of the experience through scent long after the guest departs.”
The Society of Scent is composed of perfumers and brand builders with a focus in scent and fragrance. It includes a proprietary fragrance creation laboratory led by Jean Claude Delville, who has developed fragrances with designers like Givenchy, Marc Jacobs, Joe Malone and Vera Wang.