Come December, The Biltmore Hotel in Miami will have a new look. Matthias Kammerer, managing director, and Philippe Parodi, VP of marketing and sales, stopped by the offices of Luxury Travel Advisor to discuss their push to renovate the hotel into something a bit more modern. To reel in Millennials, they are balancing its classic 1920s décor with present-day utilities, creating a half modern/half traditional design.
Without changing the exterior, the hotel is going to have an enhanced main lobby, spa and fully renovated golf course.
The lobby, following the original design set by George Merrick, is going to combine South Florida landscape with Italian, Moorish and Spanish influences that creates a Mediterranean blend. The style will incorporate wood inlays and gold leaf; luxurious and detailed wood carpeting with deep blue hues are going to be the main attraction, along with green and blue velvet tufted furniture.
The spa is getting several new rituals. One of the products, in partnership with BABOR, is the DOCTOR BABOR HYDRO ROX, a skincare item consisting of triple-action hyaluronic acid and HY-3 peptides to hydrate, pump and add radiance to the skin. Guests can access BABOR products via first-hand experience and a consultation schedule, along with retail and treatment programs within the spa atmosphere.
The golf course is also going to be completely transformed, possibly the most dramatic of all the changes. Based on old blueprints, it will be restored to the original Donald Ross-designed course layout. The renovation adds new Bermuda grass on the existing tees, fairways and greens, as well as the addition of new bunkers, separate range areas, signature holes and an increase to the overall course length to more than 7,100 yards. The hoteliers are striving to attract professional golfers and make the course a potential host site for a future PGA Tour Champions event.
The rooms were also redesigned to better incorporate the devices guests carry with them. While there is excitement for changes, the hotel says they are not so easy to implement. Because the hotel was created in the 1920s, there was difficulty creating more outlets for the rooms.
The hotel also offers free parking for Miami Beach—the only hotel in town with that service—and, of course, valet service for people who stay. The Biltmore Hotel is an over 270-room resort and national historic landmark and is a member of the Leading Hotels of the World. The hotel says it is one of South Florida’s preferred sites for leisure and business travel, high-level corporate meetings, public policy conferences and weddings. It is also home to the largest hotel pool on the East Coast of the United States and an award-winning fitness center.