New Luxury Hotel Brand, BLESS Collection Launches Site, Opens Reservations

BLESS Collection Hotels, the new luxury brand from Palladium Hotel Group, has launched its website Reservations are now open for the collection’s first property, BLESS Hotel Madrid, which will open its doors in January 2019. BLESS Hotel Madrid will be located on Calle de Velázquez in one of the capital’s most exclusive quarters.

The new website has been designed to showcase the new hotel collection’s brand proposition, "Hedonist Luxury." The new brand is dedicated to life’s pleasures and promises to provide the most decadent luxury to its guests. In the words of BLESS Collection Hotels, “we open our doors to a temple for those who love life.” 

The "Hedonist Luxury" proposition will be brought through exclusive sensory experiences. A bespoke section of the website is dedicated to showcasing these experiences with the use of photography. Inspiration comes by way of Epicuro, the Greek philosopher and founder of the Epicureanism school of philosophy—a form of hedonism, which declares pleasure to be its sole goal. Quotes from Epicuro guide the reader through the experiences section of the website. 

A flagship experience offered by the new brand is BATHOLOGY, a new concept whereby a personal butler will guide the guest through an exclusive bathing experience created to achieve physical, mental and spiritual benefits. Guests will select their daily choice of special soaps and bath salts based on their mood and requirements, choosing from aromas such as lavender, chamomile and rosemary. 

Another exclusive guest experience is BLESSEDBED, which will allow guests to personalize their moments of rest through a menu of pillows, including options such as goose feather, latex and viscoelastic, and a menu of bed linen made from 450-thread Egyptian cotton, linen or silk, among other fabrics. 

Also unveiled through the new website are the property’s unique spaces and events. The hotel will play host to a calendar of cultural events to connect guests to the destination from a cultural perspective. These happenings will include live music, fashion shows, DJs, pop-up shows, private parties, brand presentations and art exhibitions. 

One of the special spaces is MUSE, a boulevard area that will become an exclusive retail and entertainment destination for Madrid residents, as well as hotel guests. The space will include cafes, artisanal shops, such as a Spanish chocolatier, and will have a variety of pop-up art exhibitions and music events. 

The brand has also unveiled through its new website information on its food and drink offerings. Fetén will be a “clandestine bar” complete with retro-styled bowling alley. The flagship restaurant, ETXEKO, overseen by a prestigious chef is set to become a true destination culinary experience. 

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