Brown Hotels Announces Its Latest Property in Tel Aviv

Brown Hotels has announced Theodor by Brown Hotels, the latest addition to its portfolio of properties. The Bauhaus-inspired, 34-key boutique hotel in Israel is situated on the corner of Rothschild Boulevard. The property was originally due for launch in spring 2020, but stalled due to the COVID-19 restrictions with the building being repurposed in the interim. Having officially launched in September 2022, Theodor marks the group’s 23rd hotel in Israel.

Originally built in 1935, Theodor by Brown Hotels inhabits a traditional Bauhaus property at the intersection of Herzl Street and Rothschild Boulevard, situated among Tel Aviv’s popular restaurants, nightlife and cultural destinations.

A tribute to modern minimalism and Bauhaus principles, the original building was developed by architects and engineers Yosef Kashan and Elisa Shimshoni. Inspired by the property’s facade, the hotel’s interiors present a contemporary take on classical Bauhaus design led by architect Kedem Shinar. Rooms at Theodor showcase vivid green ceilings with contrasting black and white wall detailing as a nod to the “White City” and its architectural roots.

An outdoor restaurant terrace covered in greenery

Guests can choose from five room types, including the Solo Room, Classic Room, Deluxe Room, Terrace Room and Studio. Terrace rooms are located on the top floor of the hotel with Bauhaus-style balconies and outdoor sun-beds and a dining table for two, while the studios include king-size beds and double sofa beds, and can accommodate families. Each room (excluding Solo Room) is fitted with a fully stocked mini bar, Egyptian cotton bed linens, work desk and chair, HDTV with satellite television, laptop safe, waterfall showers, bathrobes, slippers and toiletries by Molton Brown. Terrace, Deluxe and Studio rooms also have coffee machines.

The hotel’s Cena restaurant is led by Israeli chef Tomer Agay of Santa Katerina restaurant in Tel Aviv. Agay’s dishes combine the tastes and traditions of Southern Italy, Tunisia and Israel, coupled with local and Italian wines and punchy, piquant cocktails. Home to a bar, open pizza oven, clean and contemporary interiors and a picturesque courtyard with marble detailing, Cena is open for breakfast and dinner.

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