Gaming Through New Luxury Hotel: W Hotel Opens in Bellevue

Screenshot of W Bellevue's "Belle the Bear" video game for smartphone, tablet or desktop.

W Hotels Worldwide is celebrating the opening of W Bellevue in Washington location by introducing a new video game.

W Hotels launched the hotel industry’s first-ever video game, “Belle the Bear,” on June 15 in one of the nation’s most recognized tech hubs. A “frogger-style” video game, gamers and W guests can now venture through the city of Bellevue a new way. Players help Belle the Bear as she explores the ins and outs of the city and the W Hotel. The top five scorers in the United States between June 15, 2017 and June 15, 2018 will be rewarded with real-life prizes. The No. 1 scorer will receive a complimentary three-night stay in the W Bellevue’s Extreme WOW Suite, round-trip airfare for two, dinner for two at The Lakehouse, a $500 shopping spree to The Bellevue Collection, a VIP tour and private wine tasting for two at Guardian Cellars, and a private 75-minute seaplane tour of Western Washington that will show off views of Lake Washington and Mount Rainier. 

As gamers play as Belle the Bear, they will discover the games specific quirks, and understand the obstacles they should avoid in order to beat the game. Gamers will come face to face with drones and robots as they explore a new robotic world, learn to avoid cannabis leaves that can turn Belle into a gummy bear and realize that one too many cocktails will reverse Belle’s commands. 

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Anthony Ingham, the global brand leader of W Hotels Worldwide, believes that Bellevue is a gamer’s city – this is what inspired the creation of “Belle the Bear,” he said in a written release. This game is just one example of how the W brand is trying to engage with their future clientele “on their own turf.”

W Bellevue opened its doors on Thursday, June 15. To play “Belle the Bear” via smartphone, tablet or desktop, visit  

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