The St. Regis brand is heading to Mayfair, London, according to Marriott International. The hotel signing “will bring the brand’s signature Butler Service, celebrated rituals, and rich heritage to one of London’s most alluring neighborhoods.” The St. Regis London will open its doors in 2023 on the corner of Bond Street and Conduit Street.
Plans call for an extensive $122 million redevelopment and transformation of the former Westbury Mayfair Hotel, including the addition of an eighth floor. The hotel, which is expected to open with 196 rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International. Further, the hotel is set to receive an extension to the rear of the property, creating enhanced public areas, along with renovations to the façade of the building and the drop-off area outside of the main entrance. Design plans include a signature restaurant, speakeasy jazz bar, fitness center and spa.
The St. Regis London, according to Marriott, will honor the building’s history by retaining the iconic Polo Bar, originally designed for the Phipps family of America, avid polo players and creators of the Westbury Hotel in New York and London, and where guests will be able to enjoy a local twist on the Bloody Mary, St. Regis’ signature cocktail.
There are currently six St. Regis hotels in Europe—three in Italy and one each in Russia, Spain and Turkey. In all, Marriott International operates nearly 50 hotels and resorts worldwide.
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