New York City’s bustling luxury hotel scene just got a little more crowded. Marriott International announced it has signed an agreement with luxury hospitality development firm Flag Luxury Group to bring The Ritz-Carlton brand to New York City’s NoMad neighborhood. The new property will come at a price tag of $500 million.
Another Ritz-Carlton property in New York City, the Ritz-Carlton New York, Battery Park, was deflagged earlier this year. It became The Wagner Hotel as of March 29.
As for the new-build, it is designed by award-winning architect Rafael Vinoly and will include both hotel accommodations and branded residences by interior design firm Yabu Pushelberg. Located at Broadway and 28th Street, the hotel and residences tower will be situated alongside world-class retail, dining and nightlife venues. Standing at over 500 feet high, the tower will also provide hotel guests and residents views of the Empire State Building and downtown Manhattan.
The tower will include 250 hotel rooms and 16 branded residences, a fine-dining restaurant, the brand’s popular Club Lounge, a Ritz-Carlton Spa and fitness center, and a chic rooftop bar. A large public garden and open terraces will have greenery and trees, as a contract to the concrete and steel of the city. In addition, nearby Madison Square Park can provide guests the opportunity to enjoy a full schedule of cultural, culinary and family events.
There will also be two ballrooms for meetings and events.
About the location: NoMad (short for "North of Madison Square Park") was the meeting place for the Gilded Age elite and, later, for music publishers and songwriters. After, NoMad became known as Tin Pan Alley, source of the famed music from The Wizard of Oz. In 1913, the neighborhood was home to the infamous 69th Regiment Armory Art Show that introduced modern art to the American public, forever changing the American art scene.
With construction already underway, the hotel and residences are expected to open in 2021.