Nikki Beach Global has announced its transformation into Nikki Beach Hospitality Group, marking a significant milestone in the brand’s 25-plus year journey. This evolution follows the introduction of the brand’s new restaurant concept, Lucia, which launched in Cannes in March 2024. It joins the group’s portfolio of Nikki Beach resorts, beach clubs, residences and lifestyle boutiques. The establishment of the hospitality group signals a new era of luxury hospitality as the team continues to expand its global presence.
"We’re thrilled to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, marking a pivotal moment in our journey,” said Lucia Penrod, co-founder, owner and CEO of Nikki Beach Hospitality Group. “With the addition of Lucia Cannes to our portfolio, we will have the opportunity to continue expanding our brand in metropolitan and even winter locations, while we’ll continue growing the Nikki Beach brand in coastal destinations. We have openings in the pipeline for Nikki Beach across the Middle East, Asia and the Caribbean, and I’m excited to establish this group as we forge ahead growing both of our brands.”
Nikki Beach was founded in 1998 by Jack and Lucia Penrod. As Nikki Beach Hospitality Group embarks on this new chapter, the brand remains committed to creating a range of experiences for its clientele around the world.
The collection of Nikki Beach properties include 11 beach clubs, five resorts, residences, dining concepts and pop-ups, as well as Lucia, the new restaurant concept, which blends Cuisine du Soleil with seasonally changing decor. Beyond travel experiences, Nikki Beach extends its reach with a lifestyle division, featuring boutiques and an e-commerce shop.
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