Oberoi Hotels & Resorts has unveiled a new brand identity and communication program in effort to reaffirm "its long-held dedication to guest experience." Oberoi conducted extensive research to see what its guests valued most in order to create a brand identity that best resonated with the travelers.
As apart of its branding initiatives, Oberoi Hotels & Resorts has debuted the "Oberoi Sun," its new logo and words 'Heart. Felt.' has also been added as its to explain the way guests describe their Oberoi experience. This "slogan" will, going forward, form the central pillar of the brand strategy and communication program.
In conjunction with the new brand identity, Oberoi launched is its newly revamped website. With the new online presence, Oberoi says it is hoping to capture an online experience that mirrors its hotels and resorts. To note: The website will show the unique Oberoi Experiences offered across all the hotels and resorts (which can also been seen in a short film). Some of Oberoi experience includes a starlit barbecue dinner prepared by a chef at The Oberoi Beach Resort Al Zorah, a visit to a Bali bird park where over 1,000 birds from 250 species live via The Oberoi Beach Resort, Bali, and a seaplane aerial excursion over Dubai with The Oberoi, Dubai.
Oberoi Hotels & Resorts operates 22 Hotels and Resorts in 6 countries. The Oberoi Marrakech, Morocco, the newest resort in the portfolio, is set to open in 2019.