Pendry Manhattan West Names New Director of Sales & Marketing

Pendry Hotels & Resorts has announced the appointment of Kelly Merryfield as director of sales and marketing for Pendry Manhattan West. Merryfield has been tasked to drive overall sales, marketing and public relations efforts for the hotel, which is the brand’s first New York City hotel, and part of the eight-acre, six-building mixed-use Manhattan West development.

Said Ash Bhasin, general manager at Pendry Manhattan West: “With her diverse background in the hospitality industry, we’re confident she will bring a creative approach and personable experience, united with passion for travel and hotels, to our dynamic sales and marketing team.”

Merryfield joins the Pendry Manhattan West team with over 20 years of experience in the luxury hospitality space. Most recently, she served as the director of sales and marketing at Park Lane New York, where she conceptualized and executed the hotel’s communications and social media strategy to help promote their recent renovation, rebranding and repositioning in the market. Previously, from 2016 to 2021, she was the director of sales and marketing at the Trump International Hotel & Tower New York, where she contributed to the hotel’s growth initiatives, primarily overseeing the property’s sales, marketing, public relations and e-commerce efforts.

Having spent nearly a decade at Peninsula New York where she held several leadership positions, eventually serving as director of sales, Merryfield also led the sales efforts at The New York Palace, under Dorchester Collection and Salamander Hotels & Resorts. The luxury hospitality veteran is excited to advance her career in New York City hospitality and continue driving the success of Pendry Manhattan West.

The hotel has 164 guestrooms including 30 suites; a signature restaurant, Zou Zou’s; lobby bar, Bar Pendry; open-air terrace bar, Chez Zou; and over 6,000 square feet of meeting and event space.

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